Writing Messages That Matter

November 17, 2017
9:00am – 12:00pm (Registration and breakfast commences at 8:30am)
Offices of Beekeeper Group
1101 14th Street NW, Suite 200
Washington DC, 20005

Have you ever wondered if there is a method to the madness of creating messages to achieve your advocacy objectives? Is it best to convey urgency? Emotion? Solutions? How do you explain “the why” with today’s short attention spans. Can a single message stay relevant with today’s always-on audiences and 24-hour news cycle? Whether you’re trying to reach the Hill or your grassroots audience, we’ll hear from experts on what you can do with messaging to make an impact.

Brad ToddAuthor, “The Great Divide”; Founding Partner, On Message, Inc.

Sherry WhitworthExecutive Vice President, VoterVoice

Seth Turner – Director of Citizen Engagement, Congressional Management Foundation

Rob Jordan – Director, Political and Legislative Grassroots, American Medical Association

Tracy Viselli – Senior Advisor of Strategic Communications, Brookings Institution

Justin Wallin – CEO/Pollster, J. Wallin Opinion Research

Travis GianchettaPartner, Beekeeper Group